International Advertising - US Harley Davidson Motorcycles Advertised Essay

International Advertising - US Harley Davidson Motorcycles Advertised to Japanese Market - Essay Example Eventually, the most effective communication method will be provided together with the rationale behind choosing each method. Prior to conclusion, a theme will be created in order to make the advertising of Harley Davidson motorcycle successful in Japan. The Japanese government has a significant role over the advertising regulation in Japan. Specifically the Fair Trade Commission (FTC) is the national governmental agency that monitors the advertising regulation in Japan. Basically, the main role of FTC is to promote a â€Å"fair and free market competition† in the Japanese market (JFTC, 2009a). Strictly enforced by FTC, the basic advertising laws in Japan include the Anti-Monopoly Law and the Premium and Representation Control Law (Cooper-Chen & Kodama, 1991: p. 182; JFTC, 2009b). Basically, the Anti-Monopoly Act (1995) gives the local and foreign advertisers a general framework on how advertisements in Japan are being controlled. Aiming to protect the benefits and welfare of the consumers, this particular advertising law prohibits actions that can be detrimental to market competition (JFTC, 1995). On the other hand, the Premium and Representation Control Law was developed and implemented in order to â€Å"prevent exorbitant giveaways and unfair labelling of products as a way of promoting fair competition† (p. 182). Similar to JFTC, Japan Advertising Agencies Association (JAAA) enhances the advertising practices in Japan. Aside from ensuring that the consumers fully understand the local advertisements in Japan (JAAA, 2009b); JAAA is also responsible in ensuring that the standards of advertising in Japan are met by the advertisers. (JAAA, 2009a) In general, advertisements in Japan follow a code of ethics which includes the following: (1) advertisements should use clear communication method to present the truth about a product and service; (2) comply with the

MAC Brand Analysis Essay Example for Free

MAC Brand Analysis Essay 1.0 Introduction The cosmetic industry is very competitive industry where product benefits and brand image are keys to success. The purpose of this report is to present an analysis of the brand M.A.C and its product lipstick with focus on T-C-B and I-D-U analysis, a clear positioning statement and target audience (s) including brand loyalty categories. The purpose at the end of this assignment is to have an understanding of what objective M.A.C needs to focus on for a creative strategy in the second part of this assignment. 2.0 Brand Product Description The type of product selected for the positioning exercise is lipstick; the specific brand selected is M.A.C cosmetics owned by Estlee Lauder Corporation. It is noted that â€Å"lipstick† is a product description and is not owed but the company thus demonstrating M.A.C is one brand corporation. To determine if M.A.C has a strong market positioning within the women’s cosmetic industry particularly with their lipstick product both secondary research (trade publications) and individual â€Å"depth† interviews were conduct (see Appendix A ), and will be used for evaluation and conclusion. 3.0 Analysis The tools/models used for determining M.A.C’s market position were T.C.B IDU models. The T-C-B model was used as a baseline for a serious of questions to guide a particular set of respondents that M.A.C caters for and is aiming to achieve a strong market position in this select category. 3.1 T-C-B 3.1.1 The Target Customer (T) Positioning The primary target demographic for any brand of lipstick is female. The types of consumers that are interested in bold colour selection, wanting to feel sexy and fashionable and want a lipstick that fit into their own personal style are M.A.C’s target audience. Thus the respondents used for this analysis are young fashionable conscious individual who seeking a look without compromising on the fashion trends. 3.1.2 The Category need (C) Positioning There are many needs that the product lipstick needs to satisfy to the consumer. The general needs that all lipstick must fill are coverage or â€Å"staying power† and hydration (lips not drying out) this was concluded form appendix A. The needs that M.A.C lipstick specifically fills can be divided into physical needs and the emotional needs. The most important physical needs as identify by â€Å"in-depth interviews† were a good range of colours and appealing packaging. The most important emotional needs stated through in depth interviews were the social and individual needs. 3.1.3 Benefits (B) Positioning To conclude that the following Key benefits were important to M.A.C target audience and the company and fill the category needs were drawn from the various responses from the in-depth interviews. These benefits are a â€Å"way in† to increase and maintain the target market (T). M.A.C fills the physical need being the large range of colours of lipstick by having the largest range of lipstick colours with 136 shades in their permanent collection not including the releases of new limited every few week. Compare to Bobbi Brown have only 36 shades in their permanent collection and Chanel which has 67 shades this was discovered through secondary research and by confirming this with in-depth interviews.When comparing the pictures of various packaging of different brands of lipstick in the in-depth interviews stimuli used to help identify benefits of the lipstick category to understand the various competing it was concluded that M.A.C packaging as describe by the respondents as simple , plastic/glass, eye-catching, chic, stylish and high product. Social needs is satisfied by belonging to a group. M.A.C associates itself with fashion, prestige beauty and youth culture and markets their product through testimonials and word of mouth via fashion shows and celebrities. Consumers who use M.A.C lipstick are â€Å"automatically† introduced to the M.A.C culture and their social need is satisfied. The need of individual is the biggest focus of M.A.C lipstick. An individual may have a need for self-expression and this is expressed by fashion and style. M.A.C realised that it could satisfy this need by simple product packaging made of plastic or glass; products have straight forward names and trend setting colours. 3.2 I-D-U Analysis 3.2.1 Central versus differentiated benefit positioning M.A.C lipstick adopts differentiated positioning on at least one important benefit. For instance M.A.C is functionally different bright range of colours and its target user is â€Å"individualists who express through fashion†. Rather than central positioning as the women’s industry is so competitive and to be successful M.A.C lipstick positioning will deliver better results for the corporation. As M.A.C lipstick is not seen as the consumer as â€Å"best of its kind† through in-depth interviews. 3.2.2 Emphasized benefit: Instinctual, archetypal, emotional or rational The benefit to be emphasized as the key benefit of M.A.C lipstick is the large range of colours to select from. This is emphasized as an both a functional benefit and emotional benefit proposition and uses type 2 of emotion. As M.A.C lipstick uses the strong appeal of being fashionable and sexy with a large range of colours to choose from as a transformational positive ending motivating emotion as evidence by the in-depth interviews. 3.2.3 Entry-tickets benefits The benefits what the consumer expects for M.A.C is to have a large range of colour for being a lipstick product category. However the consumers of M.A.C lipstick are told that M.A.C lipstick have the biggest range of colours through the professional make-up artist as employees through the M.A.C social network (twitter, Facebook) It was concluded that M.A.C lip colour range is the key benefit that make M.A.C should focus on promoting to the target consumer as it is the closes to the â€Å"ideal brand in that benefit when comparing 5 other brands. M.A.C clear delivery of the range of lip colours and their uniqueness set them apart from other brand. 4.0 Positioning Statement Target audience 4.1 Positioning statement Determine the positioning statement for M.A.C from the TCB and IDU analysis the findings from the brand analysis are the following; The competitors of M.A.C are not just the leaders in women’s cosmetics lipstick but range from all companies that have a stake in the cosmetics industry. A perceptual map was devised from the in-depth interviews for an easy diagram showed all the competitors. (Appendix) These are all the competitors that must be taken into consideration when developing the positioning statement. Using the Rossiter-Percy-Bellman Grid it is establish that the product is acceptable in the low involvement, transformational sector this was further confirmed with the in-depth interviews. The attribute that were important to the consumers when evaluating the product of women’s lipstick these were discovered as; fashionable, sexy, range of colours, smoothness, staying power and hydration these where then rank or delivery and uniqueness by the top 5 main competitors and no-brand as all the other competitors see appendix B and C. Based on the IDU analysis and consumer research see appendix A, B C it was determined how each competitor is positioned in the vision of the consumer. The top two main competitors of M.A.C were to be considered as Chanel and Bobbi Brown based on both higher end pricing and a large colour option pallet and are to be consider the leaders in the women’s cosmetics:- lipstick industry. So M.A.C needs to offer the consumer something very unique in the positioning statement to have brand differentiation to increase and maintain the target market. The various factors that distinguish the M.A.C consumer and their lifestyle, their purchase motivations and their different attributes that are important to them were concluded from the research (Appendix A). The positioning statement:- M.A.C is the women’s cosmetic brand that provides consumers lipstick to women who are 18-30 and belongs to the socioeconomic class of middle-high (T), M.A.C lipstick satisfies the need of self-expression in every women to be fashion forward and be accepted in the M.A.C culture (C) M.A.C’s benefit intention is to have the largest selection of lip colours, the most fashion forward of its kind in the industry and be artistic and creative for all women. (B) M.A.C needs to constantly work on their positioning statement to increase their brand market share via T-C-B I-D-U brand analysis by doing this the company can always increase the perceived delivery of the M.A.C lipstick. 4.2 Target audience The target audience should be broadly described as 18-35 female in the middle-high social economic class. These are the follow segments that M.A.C is enter in with their differentiation marketing. M.A.C divides the market of their lipstick product into demographic segmentation being female and a specific age group because over 90% of their users belong in this specific category. However the product is not limited to this demographic segmentation. M.A.C furthermore divides the market on the basis of personality being fashion forward, artistic and creative which is a form of psychographic segmentation. The buying situations in which target market purchase M.A.C lipstick (that were discovered form in-depth interviews) where; outlets both direct through online shopping and in-store department store (David Jones), benefits sought as in the large colour range M.A.C product provides.. The consumers of M.A.C lipstick are brand loyals, however they can be routinized favourable brand switchers as well this is due to the positioning of M.A.C lipstick in the Rossiter-Percy-Bellman grid.

Voice Disorders in Child Communication

Voice Disorders in Child Communication Voice disorders are the most fairly common communication disorder in children.   Voice disorders can be developed throughout the lifespan of an individual.   Currently around 7% to 9% of children develop a voice disorder.   Voice disorders can be characterised by hoarseness, occasional loss of voice, vocal fatigue and unusually low or high pitch. Voice disorders are generally classified as: Vocal abuse Neurogenic disorders Psychogenic disorders Alaryngeal communication They are often associated with: Lots of screaming and yelling; Recurrent infections of the upper airway; Reflux Different subtypes: Vocal Cord Paralysis Vocal Cord Nodules and Polyps Paradoxical Vocal Fold Movement Spasmodic Dysphonia References: Justice, L. (2006). Communication Sciences and Disorders: An Introduction (1st ed., pp. Chp 11.14-23). New Jersey: Pearson/Merrill Prentice Hall. Voice Fact Sheets. (2016). Speechpathologyaustralia.org.au. Retrieved 14 March 2017, from http://www.speechpathologyaustralia.org.au/spaweb/Document_Management/Public/Fact_Sheets.aspx#anchor_voice A Speech Pathologists role in working with a child who has a voice disorder is to treat them.   Speech pathologists treat children with a voice disorder through common treatments such as vocal techniques, therapies, and work in conjunction with teachers and Ear, Nose and Throat doctors to help a child produce the best possible speech quality and normal vocal sound production. Assessment of voice disorders: †¢ Voice quality can be screened, (evaluation of vocal characteristics) †¢ A comprehensive assessment is conducted for children suspected of having a voice disorder, using both standardized and nonstandardized measures. †¢ Disorders that relate to the structure and function are physical characteristics that must be diagnosed by a physician (ear nose and throat doctor specialist (ENT)) Reference: BuildnCare Therapy,. (2017). Retrieved from http://buildncare.com/speech-therapy/ Voice Fact Sheets. (2016). Speechpathologyaustralia.org.au. Retrieved 14 March 2017, from http://www.speechpathologyaustralia.org.au/spaweb/Document_Management/Public/Fact_Sheets.aspx#anchor_voice The International Classification of Functioning Disability and Health (ICF) is the best framework to use to understand and asses the impact that a voice disorder has on a childs quality of life.   As it covers all aspects of an individuals life that a voice disorder may impact. By using an internationally recognised model that consists of; à ¯Ã‚ Ã‚ ± Body Functions and Structures à ¯Ã‚ Ã‚ ± Activity and Participation à ¯Ã‚ Ã‚ ± Environmental Factors. à ¯Ã‚ Ã‚ ± Personal Factors References: 1st day as an english teacher,. (2013). Retrieved from http://1st-day-as-an-english-teacher.blogspot.com.au/2013/02/how-to-teach-kids-to-not-talk-during.html Rebecca is a 9 year old girl who has an outgoing, loud, bubbly personality. Rebecca loves to sing and act and is the lead in both her school choir and drama group.   At a weekly rehearsal with her choir group Rebecca began to experience frequent coughing and clearing of her throat. Her choir teacher suggest that Rebecca should go visit the school speech pathologist.   After her session with the school speech pathologist Rebecca was diagnosed with Vocal Cord Nodules which is benign growths on both her vocal cords. Rebecca is now receiving treatment to correct the behaviour that was causing the problem.   As a result Rebecca can no longer for the time being be the lead in her school choir and drama club and as a result cannot perform in the yearly singing under the moonlight concert. Rebecca now also find it difficult to verbally communicate as she experiences discomfort which has lead to her spending no time with her friends who are all part of the drama or choir group. This has lead to Rebecca feeling lonely and left out as she is unable to effectively participate in her groups.    Body Functions and Structures †¢ Diagnosed with vocal nodules due to vocal abuse †¢ Rough vocal quality Activities and Participation †¢ Unable to perform for longer than 2 minutes without vocal discomfort †¢ Not able to fully participate in choir and drama club †¢ Unable to perform lead role in concert †¢ Reduced ability to talk due to discomfort Environmental and Personal Factors †¢Age:9 †¢School girl singer and actor †¢Talkative and outgoing person References: Australian girls choir,. (2012). Retrieved from http://www.ausgirlschoir.com.au/About-agc/Latest-News/2012/AGC-National-Tour

Civilization in Brave New World :: Brave New World

Civilization in Brave New World      Ã‚  Ã‚  Ã‚   The dictionary defines civilized as "advanced in social customs, art, and science".   The keyword here is social customs.   A persons idea of what is civilized is relative to his culture.   Through out the history of man, one can see many changes in customs, and customs is what defines our idea of what is civilized.   The word civilized is one of the most relative concepts.      Ã‚  Ã‚  Ã‚   Time and distance are what have shaped our customs for thousands of years.   If we look back throughout history we can see many customs that may seem odd, or even barbaric, to us but were everyday events to these ancient people.   For example, the Aztec conducted sacrifices, to their Gods, in which they torn out their victims heart with a knife, and their priests and warriors proceeded to eat the victims flesh.   Yet, the Aztec were considered to be one of the most civilized group of Indians in the western hemisphere. The Anasazi, commonly called cave-dwellers, who from birth, used wood and bindings to elongate the head.   Even today in Japan, tradition says that women are supposed to walk ten feet behind their husbands.   This may seem like demeaning women to us but who are we to judge when the United States has had a long history of racial and ethnic discrimination and only now are we changing.      Ã‚  Ã‚  Ã‚   The society in Brave New World has not lost their values but has simple changed their idea of what is right and wrong.   After all, how much have we changed in the past 600 years.   Six-hundred years ago in England, we killed people for conducting scientific experiments and believed this was against the teachings of the church.   The society in Brave New World is a mirror to our own when we view the past.   If a person from the present were to see the sacrifices and eating of the human flesh by the Aztec Indians, that person would see it as barbaric in contrast to his own culture.   Isn't it true that what we view as barbaric or uncivilized is always in comparison to own.   Doesn't it stand to reason that in a society without families, they would view monogamy as uncivilized?   This society has been shaped by hundreds of years and will continue to change in the years to come.      Ã‚  Ã‚  Ã‚   Many of the civilized behaviors for the society of Brave New World are very different from our own.   The main concern was to keep everyone happy. Two efforts to do this were to teach them to be selfish and take soma.   The

Dissertation Methodology †Impact of Technology on Recruitment

Dissertation examples – Dissertation Methodology – FREE our site ESSAYS The following article is a sample dissertation methodology on the following dissertation topic: Impact of Technology on Recruitment in UK Retail Banks.A case study of Lloyds Banking Group:The methodology depicts a mixed method research, using quantitative surveys and semi structured interviews. Based on Saunder’s Research Onion.a. Research Philosophy – Dissertation ExamplesThe social world of banks and graduates upon which this study is based exists externally and are not related to the researcher; therefore they would be measured through objective methods rather than being inferred subjectively through reflection, sensation or intuition (Easterby-Smith, 2002). This study would therefore adopt a positivist approach as credible data could only be derived through quantitative analysis of phenomena observed (Saunders et al, 2007). The social interpretivism philosophy, which aims to study and reflect on the inner feelings of participants, is not being utilized in this study, due to the study’s research objective, which is to ascertain the effectiveness of online recruitment in an organization. Details regarding effectiveness are measured using objective means (such as increase in candidate application and reduction in costs), thereby warranting a positivis t approach.b. Research approachDue to the positivist nature of the research, this study would adopt a deductive approach (Saunders et al, 2007). This approach represents the most common view of the relationship between theory and research and results gotten from this approach are developed through logical reasoning (Bryman and Bell, 2007). The data findings would be compared against existing literature to ascertain if they concur with what has already been published in the field of online recruitment.c. AccessThe ability to gather primary data during this study was dependent on gaining access to an appropriate source within the organization. The level to which this source is appropriate relies on the research question, related objectives and research designs (Saunders et al, 2007). Therefore, the researcher, as a friend of an employee within the organization, was in a favorable position to get access within the organization. I contacted a friend of mine who currently works within graduate recruitment at Lloyds TSB, and discussed the prospects of my dissertation. She spoke to several of her colleagues on my behalf and they agreed for me to conduct telephone interviews with 4 members of the graduate recruitment team, some of which had been there for an average of 5 – 10 years (reasons expatiated further in this chapter). Due to the non-intrusive nature of my research, there were no objections or limitations raised by the participants with regards to the questions asked or the purpose of the study.d. Research StrategyThis study would adopt a case study strategy in answering the research question. Robson (2002) asserts that the case study strategy would be useful if the aim of the study is to gain a rich understanding of the research perspective and the process being endorsed. Therefore as this study aims to understand the recruitment process within Lloyds TSB and also any benefits associated with onl ine recruitment, a case study would be most effective. Two separate yet parallel approaches would be utilized in this study, and are outlined in the table 1 below. Table 1: Research Strategy STRATEGYAIMSAMPLETYPE OF QUESTIONSMETHOD OF ANALYSIS 1. Quantitative questionnaireQuantify graduates’ perception of what constitutes an effective recruitment platform10 graduates who have applied to one or more organizations through their online system.Closed rating scale questions, and nominal data.Descriptive analysis (bar chart, pie chart and line charts). 2. Qualitative semi-structured interviewsThis was done in order to ascertain the benefits associated with online recruitment.4 members of the recruitment staff within Lloyds TSB, who have been in the organization for more than 5 yearsStructured questionnaires. Open questionsContent analysisi. Quantitative QuestionnaireQuantitative methods are mainly used in the data collection process of research. It involves data that is either in the form of, or expressed as numbers (Easterby-Smith et al, 2008). The quantitative questionnaires were handed out to 10 graduates and undergraduates. The questionnaire was mainly designed wi th rating scale questions, where respondents were asked to state their opinion or preference for a particular question on a scale of 1 – 5. Secondary nominal data was also included in order to ascertain the respondent’s status, application activity and preference. The quantitative questionnaire distributed to respondents is outlined in appendix. Quantitative questionnaires are useful as the results derived are quantifiable and measurable against other variables in an objective manner (Saunders et al, 2007). ii. Qualitative Semi Structured InterviewsFollowing the access grant to four members of the recruitment team within the organization, 15 – 20 minute qualitative telephone interviews were carried out. A semi-structured interview is a qualitative interview that is defined by a pre-set question guide. It aims to provide in-depth findings through informal discussions with participants (Collis and Hussey, 2003). This interview method was chosen over unstructured or structured interviews, because this study intends to answer the research questions by asking specific questions, but not so much (unstructured) that it generates useless data, and not so less (structured) so as not to miss out on any unanticipated information. The interview questions in the semi-structured interview are in appendix. The themes utilized in this study were derived mainly from the literature review and were crucial in developing the questions that were raised during the study. The semi-structured approach also provided the researcher with the ability to probe answers. Answer probing was particularly useful in responses whereby more explanation was needed in order to fully understand the answers. Due to the recent adaptation of online recruitment, the semi structured interviews was targeted at members of the team who had witnessed or orchestrated the shift towards online recruitment, that way these respondents would be better able to answer questions that relate to the comparison of both methods. Also, members of the online recruitment team being interviewed had different positions within recruitment and handled separate tasks. The questionnaires were given to them beforehand, when the approval was first sought, and each respondent chose the questions that they were more qualified to respond to. Therefore the research was such that all respondents answered some questions, while some others were answered by a particular individual because of their knowledge of that process. Table 2 outlines the respondent details and their interview theme. Table 2: Interview Respondents and Questions asked RespondentFictionalNameRoleYears in LloydsSubjects Covered R1AliceGraduate Events Manager2Effectiveness, Disadvantages R2MarthaApplication Review7Background, Adoption, Effectiveness, Disadvantages R3NickFinance and Budgeting9Adoption, Effectiveness, Efficiency R4ChloeMedia Advertisement3Effectiveness, Advertisement Each respondent were asked for their consent to interview, prior to the interview sessions, and also requested not to have their names mentioned so as to prevent any form of organizational backlash if the contents of the study were interpreted in any other non-academic form, and distributed. They have therefore been given fictional names, so as to make the research more readable.e. Data Collectioni. Sampling MethodBased on the research objectives and the issues to be investigated, it would have been most appropriate if all recruitment staffs within the organization were interviewed. However, due to the time constraints and resource limitations inherent in this study, a non-probability sample of the population was selected. Saunders et al (2007) asserts that a non-probability sample is most often used when adopting a case study strategy. A non-probability sample, as described by (Oppenheim, 2000), is a sample in which the probability of each case being selected from the total populat ion is not known. The samples of graduates that were chosen to partake in the quantitative study are too small to constitute a probability sample of graduates within London or UK. Also, the number of employees within Lloyds who took part in the qualitative study was not high enough to constitute a significant portion of the recruitment department within Lloyds TSB. Therefore the study focused more on the quantitative facts of the perception of recruitment within the organization, as opposed to theories expressed in the literature review, and what graduates on the outside thought of online recruitment. ii. Primary Data CollectionIn collecting data that could be analysed using quantitative means, Easterby-Smith et al (2008) claims that researchers could collect either primary or secondary data. He further claims that though each of these means have their merits and demerits, the collection of one’s own data gives control over the structure of the sample and the data obtained from each respondent . It also gives greater confidence that the data collected would match the research objectives. The researcher therefore chose to collect primary data from 20 graduates using questionnaires distributed-in-person to each respondent. This was done amongst friends and colleagues within the university who have utilized online recruitment systems. Data from the semi-structured interviews would be collected using a tape recorder, and the conversations with all four employees would be transcribed word for word, and expression for expression. The advantages inherent in this approach is that it allows the researcher to document and see patterns in words and emotions that would not be available if other forms of interviews were conducted.f. Analysis of Research Findingsi. Quantitative DataThe quantitative data collected during the course of this study, whilst still in its raw form, is described by Saunders et al (2007) as being useless and conveying little information to most people. Univariates, which are total sample distributions of one variable at a time (Oppenheim, 2005) was utili sed in analysing the frequency and percentage occurrence of each variable; including both ordinal and nominal, category and rating scale questions. However an indepth correlation or bivariate analysis was not conducted due to the low number of graduate respondents, and also due to the fact that the study was mainly concerned with the viewpoint of the organization, and not necessarily that of the graduates. Results would be analysed using Excel and graphs would be drawn out to analyse all data with the aim of comparing them to the qualitative study. ii. Qualitative DataYin (2002) suggests that in studies whereby the research question has been formulated based on the literature review; these theories that have been used in the postulation of the research question could also be used in analyzing the findings. Thereby suggesting that a deductive approach to data analysis would be essential for theoretical driven studies. Based on these arguments, this study analyzed the qualitative findings using deductive methods. The findings from each respondent and questionnaire theme were analyzed according to the literature review topics discussed. In the instance whereby different respondents had something to say about a particular issue, all their opinions were recorded and taking into consideration in the analysis of findings. A fact sheet of all findings according to the theory is illustrated in chapter 4. Full transcripts of the interview are in the appendix. The pattern matching procedure, as postulated by Saunders et al, (2007), would be utilized in this deductive analysis. It involves predicting a pattern of outcomes based on theoretical propositions. These propositions are thereby analyzed in the data analysis process. This procedure involves the development of an analytical framework, utilizing existing theory, and then testing the adequacies of the framework as a means of explaining the findings (Saunders et al, 2007). In the instance where a pattern is found as initially predicted, it would be evidence that suggests that there is indeed an explanation for findings.g. EthicsBlumberg, et al (2005) describes ethics as referring to the appropriateness of one’s behaviour in relation to the rights of those who become the subject of a research project. A number of ethical issues have been identified and raised with respect to this study. The issues, and steps taken to alleviate such issues are discussed below: The company may be secretive about some aspects of its online recruitment, such as the quantity of graduates and marketing techniques to attract graduates, which it may not like its competitors to know about. Employees responding to semi structured interviews may not be so willing to discuss their personal opinion of the bank’s recruitment system, or the quality of graduates received through their channels, in case their response does not really conform to the brand and reputation that the organization is trying to build (for instance, the bank may pose as an equal opportunity organization that employs from diverse backgrounds, whereas they mostly only recruit students from top Oxbridge universities with a certain background). Information such as this could pose difficulties if the bank eventually decides to broaden its pool of candidates and employ people from varying backgrounds. Apart from these ethical considerations, no other ethical dilemmas have been found with relation to this essay. Therefore, in order to alleviate these issues, the questionnaire and interviews would be designed in such a way that it does not offend, harm, provoke or stress any of the participants in any way. Questions asked would be non-instrusive as no personal information about names; age or post would be requested. Information about specific applicant quality and demographics of applicants’ recruitment would not be sought. Also, in terms of graduate questionnaires that have been distributed, some candidates may think that answering these questions and including personal details may impede or even benefit them when applying to said organizations. Therefore the questionnaires would fully state that it is an academic research and in no way constitutes a study conducted by the organization.h. LimitationsThe major limitation of this research would be gaining access to graduates who have gone through online recruitment systems and applied specifically to Lloyds TSB. Graduates that have applied to the bank are diverse both in culture and geography. Therefore this study would be limited in not being able to survey a probability sample of graduates who have either used online recruitment or specifically applied to Lloyds TSB in the past. The willingness and capacity of staff to answer questions with relation to graduate recruitment is also impeded. Some staff may not be willing to discuss sensitive issues such as their views, some may be unwilling to discuss online recruitment in any capacity to an external researcher such as myself, while some may not have the relevant experience required to answer most of the questions raised in this study. Therefore the list of participants has been limited to 4, which in no way represents a probability sample of the recruitment workforce within the organization. There is also a secondary limitation with regards to the experience of those staff that participate in the interviews. The ideal participants would typically have been working in recruitment for over 10 years, and would have witnessed and participated in the transition from traditional to online recruitment within the organization. However, only two of the participants answering this questionnaire are ‘ideal candidates’, the other 2 have been working within recruitment over the past 2 – 3 years and were in no capacity to discuss the transition between traditional and online recruitment. However, their views were still helpful and contributed significantly to the findings of this study. This study did not incorporate recent events such as the merger between Lloyds TSB and HBOS. It also did not include the recent government bailout and financial crisis affecting most UK financial institutions. This information could have impacted on the quality of graduate applications that the organization received within the past 3 years, and could pose a shortfall in the information gathered. However, including this information would have extended the limits of the study, beyond the word count and capacity currently accepted.

True Love in Great Expectations essays

True Love in Great Expectations essays The quality of true love is highly debated among different people. Some people believe true love relies on rules or that it simply does not exist. However, true love is nn unconditional love between two people, when two people love each other for who they are. In Charles Dickens novel Great Expectations there are many different situations where true love become relevant. First of all, there is a gentle giant by the name of Joe is Great Expectations. He is Pips brother-in-law. Joe is a very peaceful man, but by looking at him, you would be scared. He is a very large man and the blacksmith of the town. At the beginning, of the book, he is married to Mrs. Joe Gargery (Pips sister). Joe loves Mrs. Joe very much, and in the book, he states that she is a Fine figure of a woman, (Dickens, pp.). In a scene in the novel, he discusses with Pip how he is happy with his life, but on the opposite Mrs. Joe is not exactly on the same term. She is very unhappy with her life, and she believes that she deserves better than Joe, or a blacksmith. Dickens portrays Mrs. Joe as a bitter woman, but the audience can see the love she has for Joe, even if she is not satisfied with her marriage to Joe. At a later time in the book, Mrs. Joe sadly passes away, and you can feel the sadness Joe has towards her death. A few years later he marries Biddy. Biddy has always been around the family to help in the house while Mrs. Joe was sick. The friendship between Joe and Biddy eventually became a loving relationship, and Joe purposed to her. Obviously, Joe may have loved Mrs. Joe very dearly, but he shortly recovered from his lost and married Biddy. Mr. Pocket, Pips roommate, is a friendly man whom Pip meets while he moves to London. Mr. Pocket is very proper and teaches Pip about posture, manners, and eating habits. Mr. Pocket proposes to a lady named Clara. Pocket describes Clara as a gentle, kin...